The idea, in fact, is the same. They are ego strength and aggressiveness. !-----The next two characteristics of a guerrilla marketer go hand-in-hand. Less cost doesn’t mean less effort. It is unconventional, creative and memorable brand exposure. However, this is not the end of it, especially for the creative thinkers. Its goal is getting the maximum exposure for a certain item at the least cost. Guerrilla marketing is an advertising strategy that seeks to utilize low-cost and sometimes unconventional tactics that are high impact. Which is the warfare where traditional battleground tactics are ineffective. should accomplish four objects: pinpoint target markets, determine customer needs wants and characteristics through research, analyze company advantages and build an effective cost efficient marketing strategy around them, and help create a marketing mix that meet customer needs and wants. […] Guerrilla marketing is characterized as being more creative and eye-catching than traditional marketing (Baltes & Leibing, 2008), but on a more negative note, a problem discussed regarding guerrilla marketing techniques is the fact that it might be perceived Guerrilla marketing: meaning and characteristics. Some of them include newspaper ads, email marketing, using billboards, social media marketing and so many more. Ego strength is … First coined by Jay Conrad Levinson in his 1984 book of the same title, guerrilla marketing works best on existing customers who are familiar with a brand or product and its particular characteristics. Guerrilla marketing often has the following characteristics: It’s imaginative and surprising, but in a very hip or antiestablishment way Doesn’t resemble a traditional marketing initiative, such as a straightforward print or TV advertising campaign There are some marketing methods that are regarded as the mainstream marketing options. Guerrilla Marketing Plan. ambush marketing or buzz marketing, all existing in the term guerrilla marketing. Guerrilla marketing may be defined as an unconventional form of marketing, due to its low cost and uncommon ways to get to the market. There is an alternative to the conventional methods of marketing and this is known as guerilla marketing. Guerrilla marketing is designed to stimulate curiosity and generate word-of-mouth.Compared to traditional media campaigns, the key to guerrilla marketing is about conveying a unique message regarding the company.. For a long time, guerrilla marketing tactics had been used only by startups and small businesses, but soon as they had achieved the desired results, success stories … Guerrilla marketing is a low cost strategy which makes ideal for firms who do not have massive marketing budgets. and involved. Guerrilla marketing is an advertising strategy. Guerrilla marketing finds its origin in the guerrilla warfare. Some time I will do an article about the marketing benefits that resulted from my commitment to the whole Spam issue!