Burberry is one of the luxury houses that has ticked all the right boxes with its China digital strategy. The third is juice, dairy products and plant base, accounting for 21%. In Europe, the EU calls for a 10% reduction in sugar addition by 2020. Photo: Courtesy of Coca Cola. Nestle sold Yinlu, the high-end strategy of China Resources beer, Unilever announced the plant-based strategy, one package of life financing, and Lan Zhou got Angel round financing | foodplus weekly, More than 500 million yuan of investment has been made in the international arena. 3. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. “We also have small packaging products.” According to Perez, about 42% of the company’s brands currently have specifications of 250 ml or less. Many loyal consumers and even Coca Cola collectors have commended the company’s value and its dedication to China’s market over the past decades. Necessary cookies are absolutely essential for the website to function properly. As both Holiland and Judydoll own organic popularity among Chinese digital consumers, their crossover is well-received. The Coca-Cola Company started a revolution in China, as well, by focusing not on the brand name Minute Maid in commercials, but on the flavor of the product itself: “Fruit Pulp Orange.” This decision to name the product benefit before the brand name turned out to be a great success: Minute Maid became the first billion-dollar brand to emerge in the Chinese market for Coca-Cola. Updated for 2019 • 20 Coca Cola Statistics and Facts (2020) | By the Numbers Perez recently pointed out at the meeting that this is not to say that Coca Cola should provide fewer product choices, but the focus is on how to make better investment in those choices. Still, fashion and beauty players should be meticulous when leveraging collaborations. These cookies will be stored in your browser only with your consent. She pointed out that the sales of small cans continued to maintain “double-digit annual growth”, and Coca Cola’s high-end bottled water business led by smartwater and TOPO Chico also had “strong growth”, which reflected Coke’s efforts to help consumers reduce sugar intake. We also use third-party cookies that help us analyze and understand how you use this website. “In pursuing our full range beverage strategy, we are continuously focusing on and optimizing our product portfolio, which will enable us to be truly consumer centric and focus on brands that have the potential to scale and drive profit growth in the long term.” Perez said. The brand’s content is properly tailored for China’s different social media platforms. According to her, from 2017 to 2019, Coca Cola has improved the formula of nearly 1000 drinks. Beatriz R. Perez, senior vice president and chief communications, public affairs, sustainability and marketing asset officer, Coca Cola. Our coverage spotlights global luxury brands, global beauty brands, and local Chinese brands. In addition, it is the company’s “start-up” soda, the number of brands accounted for 29% of the retained products. Over time, we have improved and expanded Zero sugar Coca Cola. Chinese characters seem to be an obvious strategy for brands to leverage; yet they are indeed one of the most difficult elements for fashion brands to play with. In the somewhat longer term, another of Coca-Cola's bottling partners in China, COFCO, is building a large facility in southern China, expected to produce … VERDICT As a global company that has successfully localized in China’s market for decades, there are many lessons that fashion and beauty brands can learn from Coca Cola. “It’s like a gardener pruning his garden to produce fruit.” She said. “Our latest report shows that low sugar or sugar free beverages account for about 29% of our global sales, while about 45% of our product mix is low sugar or sugar free.” Perez said. Is Chanel’s Offline Strategy Paying Off in China. BRAND Holiland, Judydoll  CATEGORY  Beauty PLATFORMS Weibo, WeChat, Tmall, JD.com, Little Red Book MEDIUM Imagery. There was no doubt that it was becoming one of the biggest foreign drink brands in China. Among the retained brands, 78% belong to local brands, while regional brands and global brands account for 11%. These cookies do not store any personal information. In 2019, Coca Cola Zero sugar has achieved double-digit growth for the third consecutive year. Especially in the winter of 2019, Coca-Cola launched 4 hot drinks products of different categories and tastes for the first time and sold them in various channels in more than 20 provinces, municipalities and autonomous regions of China. The approach for the naming in the Coca-Cola case is to search the nearest phonetic equivalent. Sugar reduction is also included in the issue of healthy drinks, and has been promoted worldwide. As Chinese millennial and Gen Z consumers are expecting products with higher quality, photogenic looks, and innovative ideas, a handful of local brands have emerged with a decent understanding of China’s digital marketing landscape. So the Chinese trademark of Coca-Cola may mean 'tasty soft drink' or 'tasty and happy'. What is Coca Cola’s brand name in Chinese? The Social Edition is a weekly special-focus Jing Daily newsletter, which deep dives into luxury initiatives in China’s social media landscape. Meanwhile, the celebrity endorsement that includes actresses, idols, models, and stylists resonated greatly with different consumer demographics. BRAND Coca Cola CATEGORY Beverage PLATFORMS WeChat, Tmall, Weibo MEDIUM Imagery. All rights reserved. She said the work remains Coca Cola’s “priority” right now, especially because of concerns about obesity and health, when people want to drink drinks with more benefits and usually less sugar during the outbreak. LANCÔME Travel Retail Asia Pacific Zeros in on Hainan, Soaring China Demand Boosted Tiffany’s Third Quarter Sales, 3 Takeaways From Vogue Business In China’s 2020 Fashion Capital Report, Still Gimmicky in the US, F&B + Brand Collaborations Gain Acceptance in China. Save my name, email, and website in this browser for the next time I comment. To get a good Chinese brand name is not an easy task and there are many ways to do it, which largely depends on the name of a company. To optimize localization strategies, luxury brands can draw lessons from Coca Cola's dedication to Chinese culture. FEATURED TALENT Over 20 celebrities are featured in the campaign, including: Zhou Dongyu (31.1M Weibo Followers) | Lareina Song (14.1M) | Han Huohuo (12.5M). But in 1949, business stopped as Mao’s communists took over China. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. The territory represents 81% of the geographical area and 51% of the population of China. OVERVIEW To promote its Spring 2020 Pocket Bag, Burberry has released a series of content to a wide set of Chinese social media platforms. Meisu Jiaer releases the natural growth support plan for Chinese families to deepen the brand differentiation strategy, The Chinese food and beverage giant “out of the circle” overseas, the first to mention the “good for good” model was included in the United Nations report. These features embody Coca Cola’s integration with Chinese culture, as a global company. Chinese characters seem to be an obvious strategy for brands to leverage; yet they are indeed one of the most difficult elements for … Pay attention to “foodinc” and reply to “Coca Cola” to see the wonderful news. From the perspective of category, drinking water and sports beverage products are the most favored by Coca Cola company, accounting for 35%. The Chinese characters literally mean “ to permit the mouth to be able to rejoice ”. Full range of expansion: After over 20-years of development, the drink industry is flourishing in China’s growing market. OVERVIEW One of the most renowned Chinese bakery chains Holiland announced a limited collaboration with C-beauty brand Judydoll in celebration of the upcoming “520” holiday. Will Boucheron’s Physical Retail Rally China E-Commerce? On the product side, Coca-Cola has launched 12 single products in China in 2019, involving products such as coffee and lemon tea. As it moves towards a full range beverage strategy, Coca Cola will “continue to explore different products.”. In addition, we deliver need-to-know news, updates, and best practices on navigating social media platforms in China within the luxury space.